610 W. Germantown Pike, Ste 161 Plymouth Meeting, PA 19462


Wnaturallift is now Subliminally Invasive Facial Cosmetic Surgery


As we age, starting as early as the forties, our cheeks—also known as the midface—sag and eye bags begin to appear. The loss of volume and weakening of facial muscles cause the midface to drag downward. Other signs of aging include squaring of the jaw, exaggerated nasolabial folds, and hollowed cheeks. The Wnaturallift, a new, minimally-invasive midface lift procedure, addresses these common signs of aging by elevating volumes in the cheeks back into a more youthful position. Patients who qualify for this cosmetic procedure—which is currently available only at W Cosmetic Surgery in Philadelphia—notice natural and aesthetically pleasing results with minimal scarring and downtime. 

Dr. Allan Wulc, lead cosmetic surgeon at W Cosmetic Surgery, developed the Wnaturallift, which involves a revolutionary technique and small surgical tools. He and his father, an engineer, have also designed a patented surgical “wand” that allows for even smaller incisions and easier tunneling underneath the skin. His approach to midface lift surgery challenges the preconceived notions of the traditional facelift and other midface lift procedures. It is much less invasive than a normal facelift and the incisions for this procedure are also smaller than those in commonly advertised procedures such as the Lifestyle Lift.

We highly recommend the Wnaturallift to patients who are:
  • Afraid that a traditional full facelift might drastically alter their appearance
  • Striving for natural results—not over-correction, or over-tightening of the skin
  • No longer satisfied, or can no longer achieve the desired results from fillers and Botox®
  • Looking for a minimal downtime procedure with long-lasting results

Watch The Videos About Wnaturallift

About the Procedure

Wnaturallift is performed on an outpatient basis, usually under monitored anesthesia with intravenous sedation. The procedure is performed by making just a few small, hidden incisions around and above the hairline. Using small surgical tools, such as an endoscope (telescope) and sutures, or with the patented wand, Dr. Wulc tunnels under the skin to find the “sweet spots” that aesthetically elevate and rejuvenate the lower eyes and cheeks. These are the same spots that we often lift in the mirror and that provide satisfying alterations in any aging face. Once these sweet spots are found, sutures are employed to elevate the sagging volumes of the face, defying the effects of gravity. The incisions are then closed.

Patients who undergo this procedure experience minimal discomfort after the surgery and can usually return to work within seven to ten days. However, no single patient, or surgery is exactly the same. During the initial consultation with Dr. Wulc, he will design a surgical plan with you to best achieve your desired outcome, which may include more than just a Wnaturallift. Additional surgical procedures such as an endoscopic brow lift, upper and lower blepharoplasty (eyelid surgery), fat injection (liposculpture), and laser resurfacing may be performed with a Wnaturallift.

Procedure Qualifications

The special tunneling wand used in the Wnaturallift is currently under a clinical study supervised by an IRB (Institutional Review Board). Those who wish to get this procedure using this specific tool must qualify. Patients, who do not qualify for the clinical study may still be a candidate for a Wnaturallift using Dr. Wulc’s manual technique, which was published in a book he coedited with Drs. Hartstein, M. E., & Holck, D. EE. (Eds.).(2012). Facial Rejuvenation. New York: Springer.

About Dr. Wulc

Dr. Allan E. Wulc is quadruple certified in Cosmetic Surgery, Plastic Surgery, Ophthalmology, and Eye and Facial Plastic Surgery.  He is the only surgeon currently practicing the Wnaturallift. If you would like to request a consultation for the Wnaturallift or want to ask additional questions about this unique face lift procedure, contact us!


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